At MIDO 2017, Hung Kai proudly returned to Milan’s world-leading eyewear fair with a bold and design-forward presence. Held from February 25–27 at Fieramilano, the 47th edition welcomed over 55,000 attendees from 152 countries and featured 1,258 exhibitors, including 130 first-time participants — a testament to the fair’s global influence and creative energy.
Hung Kai’s booth showcased our latest collection of clamshell eyeglass cases and custom packaging solutions, crafted with eco-conscious materials, refined textures, and tailored branding for premium eyewear clients. We embraced the spirit of the expanded MORE! Pavilion, which doubled in size and spotlighted innovation, design, and communication trends — aligning perfectly with our mission to blend craftsmanship with forward-thinking solutions.
MIDO 2017 also featured the Glasses Hype exhibition, the BESTORE and BESTAND awards, and a surge in digital engagement, reflecting the industry’s evolution and vitality. For Hung Kai, the event was more than a showcase — it was a celebration of creativity, global collaboration, and our continued leadership in the eyewear packaging supply chain.
