At MIDO 2025, Hung Kai proudly returned to Milan’s iconic eyewear fair with a vibrant and globally connected presence. Held from February 8–10 at Fieramilano Rho, the 52nd edition welcomed over 42,000 visitors from 168 countries and featured 1,200 exhibitors, including 930 international brands across seven halls and eight themed zones — a powerful testament to MIDO’s expanding global influence.
Hung Kai’s booth showcased our latest line of clamshell eyeglass cases and custom packaging solutions, crafted with eco-conscious materials, refined textures, and tailored branding for premium eyewear clients. We embraced the fair’s core themes of innovation, sustainability, inclusivity, and trend-forward design, aligning closely with our mission to blend craftsmanship with forward-thinking solutions.
This year’s highlights included the Stand Up For Green Award, the Certified Sustainable Eyewear (CSE) Award, and the Sergio Cereda Design Award, celebrating excellence in packaging, retail, and emerging design — values that resonate deeply with Hung Kai’s commitment to quality and creativity. The event also saw a surge in digital engagement, with over 3 million content views and a 50% increase in social media reach, reflecting the fair’s growing influence in both physical and digital spaces.
For Hung Kai, MIDO 2025 was more than a showcase — it was a celebration of global collaboration, design leadership, and our continued evolution as a trusted, ISO-certified partner in the international eyewear packaging supply chain.
