At MIDO 2016, Hung Kai returned to Milan’s iconic eyewear fair with a bold vision and a refreshed showcase of innovation. Held from February 27–29 at Fieramilano, the event welcomed over 52,000 attendees from 157 countries and featured 1,230 exhibitors across seven exhibition areas — a record-setting edition that underscored MIDO’s global influence.
Hung Kai’s booth stood out with an expanded range of clamshell eyeglass cases and custom packaging solutions, crafted with eco-conscious materials, refined textures, and tailored branding for premium eyewear clients. We embraced the spirit of the newly launched MORE! zone, a creative hub for design-forward companies, aligning perfectly with our commitment to innovation and craftsmanship.
MIDO 2016 also introduced enhanced digital engagement through social media and celebrated excellence with the BESTORE and BESTAND awards — initiatives that echoed Hung Kai’s values of quality, creativity, and customer experience. The fair provided a powerful platform to deepen relationships, explore new markets, and reaffirm our role as a trusted, ISO-certified partner in the global eyewear supply chain.
